Goodtype1: Doritos Corn Chips.
thick bulky typeface with sharp edges - crunch.
strong contrasting colours: black/white/red - crunch.
cornchip shape and colour for dot on i is sharp - crunch.
Italic font is forward momentum to crunch!
Goodtype2: Ballantines Whiskey.
Tight, strong, script font in royal blue colour states 'Ballantines' as regal.
Spaced, serif font in the demanding colour of red used for 'finest' as fact.
Sampling of the product will prove the typefaces used to be correct!
Goodtype3: MYOB Accounting Manual.
line 1: 'A Step by Step Approach to' - spaced/thin - easy to do, colour/yellow - friendly/easy
line 2: 'Setting up and Operating' - tighter spacing/bold white against background - a stated fact that can be done.
line 3: 'a Computerised Accounting System' - more compressed spacing - denoting the efficent/quick use of computerised accounting.
line 4/5: back to friendly/easy using colour yellow but with thin typeface - efficient.
Goodtype4: Alumni Newsletter.
Minimal font/ metallic grey on black - denotes the cold, aloof individuals that perceive intellectual achievement superior to friendly humanitarianism.
Goodtype5: Captain Black Cigars.
Solid script font denoting authority of a Captain - the boss!
Emphasised by the strong colour contrast of white on black and red - pure male authority.
If you don't smoke these cigars you are a woos!
thick bulky typeface with sharp edges - crunch.
strong contrasting colours: black/white/red - crunch.
cornchip shape and colour for dot on i is sharp - crunch.
Italic font is forward momentum to crunch!
Goodtype2: Ballantines Whiskey.
Tight, strong, script font in royal blue colour states 'Ballantines' as regal.
Spaced, serif font in the demanding colour of red used for 'finest' as fact.
Sampling of the product will prove the typefaces used to be correct!
Goodtype3: MYOB Accounting Manual.
line 1: 'A Step by Step Approach to' - spaced/thin - easy to do, colour/yellow - friendly/easy
line 2: 'Setting up and Operating' - tighter spacing/bold white against background - a stated fact that can be done.
line 3: 'a Computerised Accounting System' - more compressed spacing - denoting the efficent/quick use of computerised accounting.
line 4/5: back to friendly/easy using colour yellow but with thin typeface - efficient.
Goodtype4: Alumni Newsletter.
Minimal font/ metallic grey on black - denotes the cold, aloof individuals that perceive intellectual achievement superior to friendly humanitarianism.
Goodtype5: Captain Black Cigars.
Solid script font denoting authority of a Captain - the boss!
Emphasised by the strong colour contrast of white on black and red - pure male authority.
If you don't smoke these cigars you are a woos!
No comments:
Post a Comment