| Answer these short questions to demonstrate your understanding of colour theory and use. Use MS Word. Name it, date it and save into your account, then email it to your teacher for feedback. 1. Your client whose Sydney-based business is import/export of training textbooks in the engineering field needs a new business identity/ brand. What could you suggest would be the colour scheme for this client for their website? Gradient Blue and Chrome:Explain why you chose these colours. Educational facts - delivered efficiently. 2. Your client whose business is producing rugged outdoor footwear for the domestic (Australian) market needs a new corporate identity. Their product line is chiefly aimed at teens to mature adult. What could you suggest would be the colour scheme? Mustard-Yellow to shades Brown and Black contrast. Explain why you chose these colours. These are some of the colours from army camouflage in Australia - which denotes tough boots. If the boots this company produced were the same colours? and If they were worn in an advertisement? The tough outdoor boys could be shown that they still look good in their rugged boots whatever kind of shit they land in from either baby calf shit (which is mustard-yellow) to large sloppy bullshit (with is dark brown). 3. A client who runs a govt. sponsored agency to support drug rehabilitation services needs a new corporate identity. What could you suggest would be the colour scheme for this client? Black/Light Blue/ Mid Orange Explain why you chose these colours. Black for strength - conveying this is a good solid service/ Light blue to represent education that isn't too hard to follow / Orange to add playful to this hard learning curve. 4. How many colours can be represented by a 24-bit RGB display system ? 16,777,216 Why is it the most popular setting for computer displays? Because it has the largest range of colours available 5. How many colours can be represented by the Pantone CMYK process for print? Depends which swatch you are looking at but much less than RGB (between 1000-4000) 6. Draw a diagram representing the rgb gamut (label the axes). Take a digital photo or scan it in and embed it into your document. 7. On the same diagram draw a superimposed cmyk gamut. What does this diagram suggest about the limitations of the cmyk colour model for screen-based (multimedia) design? I had this image (along with many others) already saved before speaking to you on the phone - and after our conversation I now understand what was required from question. So have posted this web site into forum for this activity too as is very good site for lots of info: 8. What does this mean when a client needs their traditionally print-based corporate logo carried-over to the web? The logo details with have to be reconfigured into RGB to maintain integrity and detail on computer screen and might not look exactly the same as the hardcopy version so compromises might have to be made by client or new suggestions made by the computer artist/company. 9. When developing for DVD (Standard definition, PAL TV) what are “safe colours” What’s a good rule-of-thumb for choosing “safe” colours. You generally need to adjust the black and white points. Add a levels adjustment layer and, in the output area, set black to 16 and white to 253 (or you can set your black point and white point to these values). Photoshop also include an NTSC filter under filters>video which can be used to restrict the gamut. What happens to artwork that uses colours on PAL TV that aren’t safe? Grey Edges - fuzzy 10. List 3 free-to-use online software tools to help you develop colour schemes. List their URLs and briefly describe how they work. 1. Interactive colour wheel showing combinations (same as beforeandafter wheel) with complement/split complement and other combinations to try. Free. 2. Colour Blender tool - select two colours and a list of the blend inbetween is produced with numbers that can be easily exported to photoshop pallette. 3. shows the colour gamuts of Adobe RGB with multiple changes such as saturation/rotation and zoom features to test your colour combinations. 11. The BAM (Before & After Magazine) colour wheel is based on which colour wheel? Sir Isaac Newtons But: Newton wanted to show that speed makes things invisible and mixes colours because of the rotation speed of "newtons wheel" all the seven colors of the rainbow in newtons wheel mix showing white colour. Thus white colour is mixture of the seven colors in a rainbow. Yes I agree the Prism. And But: All colours mixed together on the paint palette make black? So in philosophical theory is white the same as black in terms of definitions - containing all the colours of the rainbow? 12. According to “Western” perception of colours, describe the emotion associated with the following colours and provide an example of its use in contemporary culture. Colour emotion example Red danger red fingernails Blue honesty policeman White restful hospital Black strength business suit Yellow sickly smiley type face Dark Green bored save the wilderness groups Lime-green energetic gyms Chrome efficient guns Orange playful kittens Pink childish girls clothes Grey tired hair Purple rich royal robes Brown manly thick and stinks My perceptions to colours today are slightly off when I am not smoking cigarettes. What’s the meaning of the following colour terms: • Hue colour • Lightness how much added white • Saturation how much added grey • Tint white added to hue • Shade black added to hue • Tone intensity of the hue • Gamut range of a group of colours: in rgb or cmyk • Warm colours yellow/orange/red • Cool colours green/blue/ purple • Gradient lineal black to white with a colour graded in the middle • Value darkness/lightness • Primary colours red/yellow/blue - can't be made from any other colour • Secondary colours colour 1/2 way between each primary colour • Tertiary colours colour 1/2 way between primary and secondary colour | <><>
I am adding this note in September (3 months later)and now I love blogging as I have just found this text scroll bar to post my large documents with - Yeah!!!!!
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