Badtype1: Radox Muscle Soak - Herbal Bath.
When I buy radox products it is for relaxation of body and hopefully then the mind. Therefore, to advertise this to a new consumer I would use fonts that were rounded and more fluid - no sharp edges or straight linear fonts. And then I would have used a circle as the background in the logo which is know in philosophy doctrine to promote a sense of wellbeing and calm?
Badtype2: Night Queen Incense.
To emphasise the 'queen' aspect of this type of incense I would have used a more regal script font or even an 'old english' style. Then there is the colour???? - night would be more appropriately represented by black - background or typeface - and definitely NO yellow - that is sunny or just plain cheap! (That's probably why it smells so bad and I binned it).
Badtype3: Born to die Live to suffer.
Now I totally believe this is the reason essence of human existence, therefore, the typeface I would have chosen would not have been rounded and loose - denoting humour. I would have used one of those gory ones with jagged edges that have red running from the top down into the black base? (can't find it my new programmes - but it does exist in my old ones).
Badtyye4: dm4 business card.
I know the person this card was designed for - printed and purchased online without personal contact. This typeface is so not representational of this person! the 'dm4' font is bitty/untidy/scattered/messy/disorganised and a very childish scribble denoting incompetence in all areas! This is definitely not what this person is or what her business is about - very bad typeface!!!
Badtype5: 'Signal to Noise" a book title.
The book is about everything that is not straight or linear! Therefore I would have used a more abstract type - definitely not straight and plain and pure boring. The placement of the type should have also been more interwoven together to indicate signalling or else totally separate rotating the typeface to indicate a movement of signalling to connect. Then black type on a white box dumped on top of a very intricate mystical interstellar background image totally contradicts that mystic. It looks more like a sale price sticker stuck on by the retailer.
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